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Luxury
eyewear company, Sama Eyewear, has teamed up with renowned
design house, Badgley Mischka, to launch it's new women's
and men's eyewear collections. The collections feature glamorous
and innovative eyewear pieces, from intricately beaded women's
glasses to bold, chic men's frames. Each piece is delicately
designed and constructed to ensure style, substance and quality.
The
design aesthetic of the women's collection echoes that of
Badgley Mischka's ready-to-wear collection, with exquisite
embellishments, feminine touches
and an unmistakable sense of glamour and prestige. Sama Eyewear
designer Sheila Vance worked to ensure that the eyewear collection
would interpret and draw from the stylistic essence of the
Badgley Mischka brand. "I knew that this collection had
to really showcase the best of the Badgley Mischka design
philosophy, incorporating what Sama does best in terms of
technology and construction," said Vance. "What
we did with the frames is revolutionary. We used four to five
different layers of laminate, such as zyl, special resins
and jewelry, to create not only the most complex frames, but
also the most beautiful 3-D version of lace, metal and stonework."
The Badgley Mischka frames each weigh about .08 to 1.1 ounces—about
one ounce less than the average pair of sunglasses.
The
Badgley Mischka men's ophthalmic and sunglass collection marks
a double first for the house: a foray into eyewear and men's
accessories. The men's collection is nothing short of impressive,
with everything from large, chic aviator frames, special metals
and colors and ophthalmic frames with wooden arms and unique
lenses. "The men's collection was perhaps the most fun
to design, but also the most challenging. We realized that
Badgley Mischka had never ventured into men's wardrobes, so
we had to strike the perfect balance of maintaining their
design mantra and appealing to the men's market," said
Vance. "I used Mark and James as the inspiration and
it is a great honor to deisgn their first collection for the
men's market."
Mark
Badgely and James Mischka stated, "We are very excited
to be working with Sama. They truly understand our deisgn
philosophy and we are thrilled with the debut collection for
both women and men. They have executed our vision to perfection."
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